August 12, 2010 02:40:23 PM IST Joginder Tuteja, Bollywood Trade News Network
This has to go down as the quickest move that an actor has taken to turn into a producer. Neetu Chandra, who started off less than five years back as an actor in Priyadarshan's 'GARAM MASALA', has gone ahead and produced a movie. Titled 'DESWA', this is a Bhojpuri film for which the shooting has already been completed and plans are being firmed up to ensure a massive worldwide release.
"Somehow we are loosing touch with our own soil," says Neetu who has herself played a rooted character earlier in films like TRAFFIC SIGNAL and OYE LUCKY LUCKY OYE, "We continue to make films that have strong Hollywood influences but how about our own rich culture and tradition? I was sure that the first step in this direction would be to make something that instantly appeals to our own desi audience."
This is the reason why Neetu is unwilling to restrict DESWA to just Bhojpuri speaking audience. "This is a film set in Bihar but it would have a mix of Hindi, English and even Telugu. We have aimed at bringing in an altogether new dimension when it comes to Bhojpuri cinema."
She is right when she states that. After all she is thinking big and has designed DESWA in such a manner that it breaks all class barriers.
"That's right, this film would be as much appealing to the multiplex crowds as the single screen theaters," she gushes, "Normally a Bhojpuri film has audience only in smaller towns but with DESWA, we would be going global with an eye on multiplex audience as well."
Directed by first timer Nitin Chandra, erstwhile assistant to Dibakar Banerjee, DESWA would see the launch of three new male leads - Deepak Singh, Kranti Prakash and Ajay Kumar.