August 14, 2010 05:28:20 PM IST Joginder Tuteja, Bollywood Trade News Network
Koena Mitra has reasons to be elated. Her attempt at wooing the West is paying her fruitful results as she now has a bagful of goodies coming her way. Well, literally, as she has caught the attention of Hollywood designer Gina Alexander who is now launching an entire range of bags - as many as 20 - on her name.
Says a source close to Koena, "Gina is a huge name in Hollywood courtesy the work she has done for the likes of Will Smith, Snoop Dogg, pop singer band TLC, the pop singer Ashanti and many more. The print, colour and fabric used for the bags are selected after paying careful attention to the personality of the owner. Koena's eyes, vivacious personality, a strong mind and her sense of style would be some of the themes that Gina is exploring for the range."
Highlight of this collection would be celebration of India and its culture.
Says Koena from Los Angeles where she recently attended the Hollywood's Teen Choice Awards 2010 and was the only Indian to be invited, "These designer bags would be a huge opportunity to further bring India closer to the West. We have a rich culture and a history of thousands of years. Gina's designs would have references to Goddess Durga, her three 'netras', Elephant God Ganpati and more."
Buzz has it that the designs are being created for free of cost and the proceeds of the sale of these bags would be given to charity. Also, Koena would be donating the sales of her signature collection bags to the cause of awareness of breast cancer.