August 18, 2010 01:09:43 PM IST Bollywood Trade News Network
Directed and written by Anusha Rizvi and co-produced by Aamir Khan Productions and UTV Motion Pictures, PEEPLI [LIVE] struck it big at the box office in India and international market with gross collections of more than Rs. 23 crores and counting in the first opening weekend of its release.
The film was released with on 750 screens in India and 100 screens in the international market.
With 64 prints in the US the film has done a whopping box office collection of approximately USD 364000 in the opening weekend which is higher than most mainstream commercial films with a big cast.
In the Middle East the film released during Ramzaan and has opened at USD 175000 on 18 prints. For a traditionally star-driven market and despite Ramzaan the numbers are equal to some of the best releases in mainstream Indian films in a festive period. The film has surpassed all benchmarks of films released during Ramzaan in Gulf and also created new benchmarks for commercial films.
PEEPLI [LIVE] in Australia has ranked 4th in the Limited release Australian box office and has done AUD 47900 on 6 screens. Again the film has opened incredibly well and at par with successful Indian films released with double the number of prints in Australia.
Other countries like South Africa, Pakistan, Singapore, Benelux, Kenya and others, contributed to USD 59000 in the opening weekend.
Siddharth Roy Kapur, Chief Executive Officer, UTV Motion Pictures, said, 'It's great to witness what would usually be considered as 'a small' film like PEEPLI [LIVE], receive such a tremendous response from audiences in India and overseas. The film has set a benchmark for the highest opening ever for a non-cast film. The complete support and involvement from Aamir at every stage of the process, has helped the marketing and distribution team at UTV to rewrite the definition of what constitutes commercially viable cinema. We look forward to making PEEPLI [LIVE] the 'biggest small film' in the history of Indian cinema!'