August 23, 2010 11:54:12 AM IST Bollywood Trade News Network
In a significant development which is a first in the Indian entertainment space, a very popular television series is serving as an inspiration for a film backed by an international studio.
Fox Star Studios that brought SLUMDOG MILLIONAIRE and MY NAME IS KHAN to audiences in India is presenting the feature film which takes off from the popular sitcom Khichdi.
Bringing Hollywood practices to India where popular and successful television shows like Mr Bean, Batman, Simpson's, Mission Impossible, Star Wars and Sex and the City get made into films regularly, this would be the first time in India that a series will migrate onto the cinema platform. Given the challenge that Bollywood has to create new content - this could be a start of a new trend!
The film titled KHICHDI - THE MOVIE produced by Hats Off Productions, written and directed by Aatish Kapadia is an all out fun and crazy ride and is best described as 'Comedy Family Ki Family Comedy'
The film is freshly written and retains the humor and the eccentricities of the much loved characters that have made close to 50 million people laugh over the last 7 years whilst taking an updated view of today's times.
Khichdi is an immensely popular sitcom series that originated on Star Plus in 2002. The series produced by Hats Off Productions broke all records achieving the highest TVR for a comedy sitcom on Indian satellite television. In its first run the show reached out to 8.6 million viewers tickling households across the country via the power of television and stole the show at awards functions in India by winning the maximum number of awards for a comedy.
The unique flavor of the comedy and the characters made the series very popular among television audiences. In a recent research conducted in July 2010 - the characters of Hansa, Praful, Babuji, Himanshu and Jayshree have rated very high on recall and like ability amongst audiences.
Vijay Singh, CEO Fox Star Studios India said, "We are very excited about the research feedback from the audiences that have seen KHICHDI - THE MOVIE. Audiences loved the 'saaf suthri comedy' and found it to be funnier than most recent comedy films. Audiences are looking for new experiences and let's face it, there are very few good clean comedy films that audiences can go and watch with the entire family ....that's the promise of KHICHDI-THE MOVIE.