December 7, 2010 03:22:27 PM IST Joginder Tuteja, Glamsham Editorial
BREAK KE BAAD released a Friday ago and is now almost extinct at the box office, what with newer releases (KHELEN HUM JEE JAAN SEY, RAKHT CHARITRA 2, PHAS GAYE RE OBAMA) occupying majority of screens in multiplexes all over. The film didn't see many favourable reviews coming its way on its release. Audience reception was so-so as well and eventually there wasn't much escalation in foot falls as this Kunal Kohli production further went downhill with every passing day.
Meanwhile, there were talks about Break Ke Baad managing to break even due to its satellite rights. Now while this is great news for the makers, the fact remains that it is hardly great enough news for Bollywood in general. Let aside audience being happy, one can be rest assured that even Imran Khan and Deepika Padukone won't be highly pleased with the theatrical business of the film even though the makers made money. Reason being that any actor would crave for attention with their fan base stepping into theaters to watch their films rather than see them for the first (and only) time straight on television.
All of this means that 2010 has ended on an overall average note for Imran Khan who has appeared in two back to back romcoms - I HATE LUV STORYS (hit) and now BREAK KE BAAD (coverage). As for Deepika Padukone, the only silver lining has been HOUSEFULL (hit) which, ironically didn't demand much from her performance wise. On the other hand in each of her other four films - KARTHIK CALLING KARTHIK (flop), LAFANGEY PARINDEY (average), BREAK KE BAAD (average) as well as KHELEIN HUM JEE JAAN SEY (flop) - though she has moved up the ladder in acting department but box office has painted a totally contrasting picture.
One can be rest assured that Imran and Deepika too would quickly wish to move on from 2010 and look forward to a much better 2011.