December 13, 2010 11:52:35 AM IST Glamsham Editorial
UTV is pulling out all the stops to promote Farah Khan's highly awaited film TEES MAAR KHAN. The TMK team comprising of Akshay Kumar, Katrina Kaif and Farah Khan will be embarking on a whirlwind four city tour overseas next week.
Continuing with its full power marketing blitzkrieg for Farah Khan's TEES MAAR KHAN, UTV is embarking on a four city overseas tour with the TMK team comprising of Akshay Kumar, Katrina Kaif and Farah Khan next week. The team will travel through Dubai, London, New York and Toronto before returning to India for the final leg of promotions. TEES MAAR KHAN releases on December 22 in the UK, US and Canada with special paid previews on December 21 and releases on December 23 in Dubai. The promotions planned for the film are innovative and illustrious keeping in tune with the film. With the buzz building around the film, the promotions are geared towards events like selling advance tickets, audience interaction events and other ongoing innovative initiatives as well.
Akshay Kumar, Katrina Kaif and Farah Khan will be in Dubai on Dec 14th where they will open the advance bookings of the film at the Grand Cineplex theatre at 7pm. The team will sell tickets to the first twenty lucky fans who will queue up for a glimpse of the stars. The stars then move on to London for promotions on Dec 15th where they will attend a BBC 'In Conversation' event with two hundred audience members and fans who will have a chance to interact with the stars. The TMK team will open the advance booking at Cineworld Feltham on Dec 15th at 8pm and Akshay himself will sell the first tickets to his eager fans.
The tour will continue, with the TEES MAAR KHAN himself- Akshay Kumar, to New York on Dec 16th to promote the film with a special audience interaction event at BIG Cinemas, Manhattan. Following this trip, Akshay will take a trip to Canada where again fans will get a chance to meet and greet him at Cineplex Brampton, Toronto on Dec 17th, one of the largest theatre locations in Toronto.