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It's band baaja celebrations for Yash Raj Films

December 18, 2010 06:15:52 PM IST
Abid, Glamsham Editorial
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Last week's new release, Yash Raj's Maneesh Sharma directed BAND BAAJA BAARAAT may not have got off to a flyer, considering the fact that it was pitted against a big star cast comedy film, NO PROBLEM, directed by Anees Bazmee, but as predicted by us in our box-office column the film has indeed turned out to be a dark horse. The film barely netted a crore on its opening day but during the week the Anushka Sharma-Ranveer Singh starrer picked up wonderfully to net nearly 10 crores. This goes on to show that the positive word-of-mouth has done the trick. If one takes into account the fact that that BBB is practically a starless small budgeted film with Yash Raj as it's world wide distributors, we already have the film in the safety zone.



The good news is that it has also sustained beautifully during the second weekend and before the release of Christmas biggies there is enough breathing space for BAND BAAJA BAARAAT to get in some more rewards for its producer.


Thus, it is celebration times for Yash Raj Films, the director Maneesh Sharma, and especially the lead pair of Anushka Sharma and Ranveer Singh. So what is about the film that made it work? Well, first of all the identifiable characters (especially the lead actors with day to day used lingo and dialogues) and secondly the music of BAND BAAJA BAARAAT which is already vying for the top of the charts along with TEES MAAR KHAN.

This is definitely good news for the industry which was indeed in desperate need of a success ever since the blockbuster success of GOLMAAL 3 this Diwali, but with all other biggies failing at the turnstile.


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