December 31, 2010 05:12:49 PM IST Sreya Basu, IBNS, Glamsham Editorial
PepsiCo India, a leading food and beverage company, on Thursday announced it has appointed Bollywood superstar Salman Khan as the brand ambassador for its popular drink Mountain Dew.
This is the first time that a brand ambassador has been appointed for Mountain Dew, which is a fastest growing brand within the Carbonated Soft Drinks category in India for last three years, claimed the company.
Speaking about the association, Deepika Warrier, Marketing Director, Pepsico Beverages said, "Mountain Dew is strongly anchored in the relevant consumer insight of 'Darr Ke Aage Jeet Hai'. Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding."
"I love the high-action imagery of Mountain Dew and more importantly the fact that it's not mindless action but there is a message at its core 'Daar Ke Aage Jeet Hai'. I have spent time with the Mountain Dew team and I eagerly look forward to working with them," said Salman Khan.