clear clear clear clear clear
clear
  
Movies
   Scoops & News

Salman Khan to endorse Mountain Dew



December 31, 2010 05:12:49 PM IST
Sreya Basu, IBNS, Glamsham Editorial
Send to Friend

PepsiCo India, a leading food and beverage company, on Thursday announced it has appointed Bollywood superstar Salman Khan as the brand ambassador for its popular drink Mountain Dew.

This is the first time that a brand ambassador has been appointed for Mountain Dew, which is a fastest growing brand within the Carbonated Soft Drinks category in India for last three years, claimed the company.

view SALMAN KHAN picture gallery

view SALMAN KHAN picture gallery


Speaking about the association, Deepika Warrier, Marketing Director, Pepsico Beverages said, "Mountain Dew is strongly anchored in the relevant consumer insight of 'Darr Ke Aage Jeet Hai'. Salman Khan embodies this philosophy and he has strong national appeal. We look forward to the partnership and are confident that it will be mutually rewarding."

"I love the high-action imagery of Mountain Dew and more importantly the fact that it's not mindless action but there is a message at its core 'Daar Ke Aage Jeet Hai'. I have spent time with the Mountain Dew team and I eagerly look forward to working with them," said Salman Khan.



 
  

More related news


- Diwali surprise! Salman Khan-Katrina Kaif's TIGER ZINDA HAI first poster is out - News
- Big B's KBC topples Salman Khan's Bigg Boss - News
- Trailer of Salman Khan's TIGER ZINDA HAI to be out this Diwali? - News
- Salman's brother-in-law Aayush to make debut with a lovestory - News
- Salman-Katrina starrer TIGER ZINDA HAI wraps-up shoot - News
- Check what happens when original JUDWAA Salman meets JUDWAA 2 Varun - News
- Salman and Ahil's beautiful moments captured! - News
- Salman and Ahil's cute conversation will make you awwing for ages! - News
- Salman Khan's brother-in-law gets choosy for his first film? - News
- Salman Khan trolled for inaugurating a driving school - News
- Salman khan shares his ex's father-in-law's video on social media - News
- Check out Salman Khan blazing guns in TIGER ZINDA HAI new still - News
- Zareen Khan: I can't keep working with Salman Khan in every film! - News
- Salman Khan following the footsteps of Akshay Kumar? - News
- Katrina gets intimate with Salman - News



   Comments



A Fifth Quarter Infomedia Pvt. Ltd. site.