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SRK-Kajol starrer MY NAME IS KHAN ties-up with Reebok
February 4, 2010 5:00:38 PM IST By Glamsham Editorial
SHAHRUKH KHAN in MY NAME IS KHAN
The leading sportswear brand Reebok is unveiling their MY NAME IS KHAN Collection, showcased in the most awaited movie of the year starring Shahrukh Khan, Kajol and other stars.
Targeted at the youth, Reebok's MNIK collection is a fusion of sports and lifestyle and is targeted at a growing, globally sports & fashion conscious Indian market that is ready to experiment with style and concepts.
According to Mr. Sajid Shamim, Executive Director, Marketing and Product, Reebok India Company, 'We are extremely delighted to launch the new MY NAME IS KHAN range. Since the collection is a sporty and fashionable range targeting the youth; we envisage that it will create huge appeal and pave the way for more of sports inspired lifestyle collections. For the Reebok MNIK collection promotion we are looking at television, outdoor, retail activation among other activities.'
Apoorva Mehta, CEO - Dharma Productions says, 'Dharma Productions and Red Chillies are very enthusiastic about its association with Reebok for MY NAME IS KHAN. A film of this stature is not a regular occurrence and therefore it is imminent that we amplify its message to people across India and the world. MY NAME IS KHAN - Reebok collection is a step in that direction. Through the message tees and other merchandise, we endeavour to reach out to all those people who would like to retain KHAN, his values and what he stands for, in their lives.'
The key highlight of the collection is the footwear - Winning Stride that Shahrukh Khan's character in the movie - Rizwan Khan wears throughout.
Taking inspiration from the core thought of the movie, Reebok has also launched a crisp message tee collection. 'I am More than just a name', 'Stronger than my fears' and 'Greater than my limits' are the lines being promoted through the collection.
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