Vidya Balan has reasons to celebrate. After PAA, she has enjoyed a double whammy in the form of ISHQIYA finding good acceptance from the audience as well. With the NO ONE KILLED JESSICA already in her kitty and things looking promising with Gulzar's next seemingly quite close, Vidya surely is getting all her calculations right.
'But then who is really looking at formula films today', questions Vidya, 'Even younger actors who are just starting off are not shying away from doing something zara hatke. Ranbir Kapoor did WAKE UP SID which was a clear example of a really different film. By no means was it a formula film because the boy and the girl (Konkona Sen) were not lovers in the conventional terms. The situation out there was something that people could identify and this is what helped in moving them. Mission accomplished because as long as you tell an engaging story, you can lay your bet on the film doing well.'
However, can she deny the fact that when a film like WAKE UP SID works, it was also because of a huge banner backing it (Karan Johar's Dharma Productions) and a star actor (Ranbir Kapoor) at the helm of affairs. 'Today just star power doesn't work. Aapki film ki opening toh lag jayegi par usske baad to toh story hi bolegi naa? That's the only factor which would help you sustain at the box office. At the end of the day only good films work because once word of mouth is bad, people will stop coming regardless of who stars in the film.'
Well, Vidya would certainly know. It is this word of mouth factor that helped her last release PAA and now ISHQIYA, which has seen an increase in print count this week, to stay at theaters and continue to rake in moolah for weeks in succession.
Stay updated with Bollywood on GLAMSHAM.COM's android app. Click here to INSTALL on your device.