Prakash Jha directed RAAJNEETI is still a few months away while the first promo seems to have been released way in advance. One wonders though if there really was such an urgent need to reveal the First Look, especially in the times when audience memory is considered to be really short. Wouldn't the big-bang approached have worked better? Or have the makers decided to keep the momentum continuously on for the next 100 odd days before the film hits the screens.
"Hum dheere dheere logon tak film ka taste aur mahek pahauchana chaahte they (we wanted people to get the real taste and flavor of RAAJNEETI)", smiles Prakash Jha for whom this is his biggest, costliest and perhaps the most ambitious venture till date in a career that has been going strong for more than 25 years now, "For a film of this cast, stature and standing, it makes sense to keep the promotion on for 3-4 months. In fact this month we should have our second trailer running. I am sure that would make you further curious about the film that we have in hands."
Though the exact character sketch of each of the actors in the film is yet to be revealed, the promo has managed to create huge curiosity around what would eventually be in the offing. And a major USP here is Katrina Kaif's character who is clearly (and rather surprisingly) being pitched as the central element of not just the promo but also the entire family.