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Warner Bros. unfazed by IPL, releases 4 films

February 24, 2010 6:02:26 PM IST
Bollywood Trade News Network
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It's soon going to be raining IPL season again, and another reason of disappointment for the film Producers & distributers. It is because as they allege, the charisma of IPL, which woes the audiences, leaving them with no option but to delay the release of their films. However undeterred by this and breaking all the shackles and fears, the renowned Production and Distribution Company, Warner Bros. Pictures, has taken a firm and bold step to release not just a single, but four films in a row during the IPL Season 2010.

The first film to be released will be ATITHI TUM KAB JAOGE? on 5th March, followed by Hollywood Film, CLASH OF THE TITANS on 2nd April. Then coming to the cinemas will be JAANE KAHAN SE AAYI HAI on 9th April followed by Hindi Animation Film BIRD IDOL releasing on 23rd April, 2010. This decision is being looked up as an encouraging initiative in the film industry, as a ray of hope for not letting the zeal of cinema die during the IPL

The one prime reason behind this audacious decision is of course to break free the industry from the qualms of the IPL Phobia but secondly, also the confidence that they have in their projects. No wonder that the IPL has taken over the masses with a storm and is a crisp form of entertaining people right within their homes, but is it at the cost of the Indian Film Industry? is one question, which Warner Bros. has tried to answer back with their gutsy decision.

"We are extremely excited to release not one but four films in this period where most distributors stay away. We are confident that our films will appeal to all audiences and will make them laugh, cry, fall in love, cheer and most importantly be entertained!" says Denzil Dias, Deputy Managing Director (Theatrical), Warner Bros. Pictures, India.

Warner Bros., a fully integrated, broad-based entertainment company, is the global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment and their related businesses. Warner Bros., a Time Warner Company, stands at the forefront of every aspect of the entertainment industry, from feature films to television, home video/DVD, animation, comic books, interactive entertainment and games, product and brand licensing, international cinemas and broadcasting.

Warner Bros. Pictures has been at the forefront of the motion picture industry since its inception and continues as a worldwide box office leader today. With some 30 offices around the world, Warner Bros. Pictures is also the leader in the distribution and marketing of feature films to the worldwide theatrical marketplace, releasing films to more than 175 territories. Warner Bros. Pictures is home to such recent world-renowned hit films as HARRY POTTER and THE HALF BLOOD PRINCE, THE DARK KNIGHT & THE HANGOVER.

Whereas as IPL will engage People from March 12, 2010 to April, 25, 2010, we hope that unlike yester years where, Cinema Halls has seen a very low in attendance, this year Warner Bros. will bring a lot to cheer amidst the cinema lovers.