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English titles are in!



January 11, 2010 2:31:56 PM IST
Abid, Bollywood Trade News Network
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WANTED and MY NAME IS KHAN

WANTED and MY NAME IS KHAN


The titles of films have always played an important part when a film is in the planning stage. Makers go to the extent of consulting astrologers, numerologists, etc for the perfect name and many have fought legal battles in court or have asked for permission from previous owners before use, such importance is given to the title. Some register their title even before the film has rolled while some even keep their project unnamed even after the whole shooting is over in order to come up with the prefect title.

Just a few years back long titles drawn from popular Hindi film songs were in vogue and we had films like JAB PYAAR KISI SE HOTA HA, KABHI ALVIDA NA KEHNA, HUM HAIN RAHI PYAAR KE etc. The list is long and unending.

At one time the failures of certain films were attributed to their titles being in English! However with the changing times and as Hindi cinema widened its hold globally, English titles, rather Hinglish (part Hindi part Englsih) came in vogue and now we have makers fearlessly using English titles without worrying whether the 'aam junta' may understand it or not.

In fact, last year had a surfeit of them. 3 IDIOTS, WAKE UP SID, BLUE, DO KNOT DISTURB, WHAT'S YOUR RASHEE, ACID FACTORY, JAIL, PAA, FAST FORWARD, DADDY COOL, LUCK, SHADOW, 3 NIGHTS 4 DAYS, WANTED and ALL THE BEST etc. While many of them - 3 IDIOTS, WANTED, ALL THE BEST, PAA, LIFE PARTNER and WAKE UP SID succeeded some like BLUE, DO KNOT DISTURB and WHAT'S YOUR RASHEE fell like nine pins.

This year too the trend is sure to continue with the two biggest projects of 2010, namely MY NAME IS KHAN and KITES, both having English titles, are due for release, and we are sure and hopeful that their success will convince more makers to go in for English names, especially where it is required.



 
  

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