Once known as the messiah of small films, UTV had enjoyed great success with KHOSLA KA GHOSLA, A WEDNESDAY, AAMIR, MUMBAI MERI JAAN, WELCOME TO SAJJANPUR and OYE LUCKY LUCKY OYE. However, luck didn't favour them in 2009 when smaller films like DHOONDTE REH JAAOGE, AGYAAT and AAGEY SE RIGHT didn't earn much from the theaters.
Siddharth Siddharth Roy Kapur, CEO UTV Motion Pictures, refuses to blame the market situation for an unfortunate run. "It's the audience which decides what they like and what they don't. If some films didn't work, it's a clear case of audiences not liking them. We take it all as learning. Yes, we will continue to support each of our films and devise the kind of marketing and promotional plans that they deserve."
Still, the strategy of mixing up films across genres and scale continues for UTV Motion Pictures with number of small budget films lined up in next few months.
"We have PAAN SINGH TOMAR (Irrfan Khan), PETER GAYA KAAM SE (Rajeev Khandelwal) and PHILLUM CITY all set for release in February and March. We are supremely confident about these films. Then we also have bigger films like Shahid Kapoor's CHANCE PE DANCEand Prakash Jha's RAAJNEETI ready'. We have our wheels moving and looking forward to an eventful 2010 since we have close to half a dozen other films on floors as well", says Siddharth in a hopeful tone.
With 3 IDIOTS showing that sky is the limit for a film which is really liked, one hopes (for audiences sake at the least) that not just films coming from the house of UTV but also other production houses succeed in a major way in times to come. That would only help industry come out of the major deficit that it was suffering with in a rather disappointing 2009.