January 15, 2010 4:11:47 PM IST IBNS, Bollywood Trade News network
VIDYA BALAN, FARHAN AKHTAR and DEEPIKA PADUKONE
After roping in Salman Khan and Amitabh Bachchan , the next set of stars who have agreed to be a part of the much celebrated Lux Dance India Dance show on Zee are Vidya Balan, Farhan Akhtar, Deepika Padukone and Viveik Oberoi.
The show has maintained its Numero- uno status since its launch week in the Non-fiction genre and the data very clearly indicates that in the coming days the euphoria is only going to reach its pinnacle, the channel said.
Meanwhile, in a bid to deliver their best week after week, the pressure is already surmounting on the mentors and contestants. To have all their favourite Bollywood celebrities judging their performances on the stage has only increased their frenzy manifold.
It's interesting to note that the most happening stars and producers want themselves to be associated with Lux Dance India Dance as a part of their publicity campaign, said Zee.
Going by the influx of Bollywood stars on Lux Dance India Dance, Akash Chawla, marketing Head of Zee TV said, "We are glad that all the upcoming blockbuster movies want themselves to be associated with a reputed brand like Dance India Dance. It's heartening to know that everybody wants to encash on the reach and popularity of the show."