In 2008 Studio 18 set a new standard with their ground-breaking promotion for GHAJINI and the very next year went ahead with the first ever live webcast (for Hindi cinema) with the leading stars of their LONDON DREAMS.
Come 2010 and Studio 18 are ready with another first- The day-and-date premier of their upcoming STRIKER. Yes, in another 'out of the box' thinking Studio 18's STRIKER will be available for viewing on YouTube in all the Overseas markets, on the day it releases in India.
When we wanted to know the rationale behind the move, we were told that STRIKER not being the run of the mill Bollywood release, would have, in the normal course got released with just a handful of prints and no big commercial or even critical gains would have accrued. Instead a much wider audience can now watch the film worldwide on YouTube (barring India) along with its Indian release. The film cannot be copied or downloaded as it will be a live streaming, so no chances of pirated versions flooding the market.
So all you Siddharth fans, who have been waiting for him since RANG DE BASANTI, go ahead and enjoy his first solo Hindi starrer, STRIKER, but don't forget to thank Studio 18!