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Vidya Balan: I am not unhappy with ISHQIYA promotion

January 29, 2010 4:26:15 PM IST
Joginder Tuteja, Bollywood Trade News Network
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ISHQIYA is releasing today and if promos are any indication, there are three factors which are coming out most strongly. First and foremost this Vishal Bharadwaj production is a quirky thriller with a strong element of love story. Secondly, it has a rustic no-holds-bar setting to it. Thirdly, and most importantly, it is more than just hinting of unabashed sensuality, courtesy Vidya Balan who is nothing short of being a femme fatale in this Naseeruddin Shah and Arshad Warsi starrer.

One wonders though that for the promotion of ISHQIYA, a film which does carry all the right ingredients of being an entertainer in the offing, was there really a need of such on on-your-face demonstration of these elements? Doesn't the lady in Vidya feel that makers could have curbed down the sexual undertones of ISHQIYA, at least in the promos, so that she didn't run the risk of being embarrassed?

'I will give you an honest answer', smiles Vidya, 'As an actor my job is to act in the film and participate in the promotional campaign when asked to. I am not someone who is the decision maker around the marketing strategy.'


Hearing this answer, one is unsure whether Vidya is really on board vis-a-vis the manner in which this Abhishek Chaubhey film is being pitched in front of the audience.

'What makes you think so', pronto comes a reply from the lady who just showed a completely different side of her in PAA, which many believe should have been rather termed as 'Maa', 'By no means am I implying that I am unhappy with the way the film is being pitched. The best part about the makers is that they kept me in loop throughout about what was happening. Also, if I had an opinion, I could voice it to Vishal and Abhishek. But other than that, I don't get into specifics unless asked for and of course don't open my mouth unnecessarily.'

Rarely does it happen that in a film starring Naseeruddin Shah in a lead role, someone else gets noticed. However, Vidya's presence in ISHQIYA is being much talked about, more so because the 'maa' from PAA is experiencing a diametric shift in her on-screen persona.


'When it comes to cinema, time and again women are seen and heard in a certain manner. Also, they are not necessarily shown to be their own self and are instead driven by people around her. However, in case of ISHQIYA, the portrayal of women is entirely different. That's because Krishna (the name of the character that she enacts) is a woman who is 'direct dil se'', says Vidya Balan who recently enjoyed her yearly success with Balki directed PAA.

When it comes to films that had females playing a strong character, the ones that immediately come to mind are Priyanka Chopra's WHAT'S YOUR RAASHEE?, Kareena Kapoor's KURBAAN or Bipasha Basu's CORPORATE which came a few years back. What is so much 'direct dil se' that one can see of Vidya in ISHQIYA?

CHECK OUT: I really hope that ISHQIYA works

'Well, she is someone who will do what she wants. In fact the most thrilling part for me was that I was playing a bad woman for the first time. This doesn't mean though that she doesn't have good shades at all. She has both sides to her persona and this is why she is an epitome of grey', Vidya begins to talk about her part.

In this Abhishek Chaubhey film which is set in a rural landscape, Vidya plays the role of a widow who is a small town girl with an air of mystery around her. She is also a bundle of contradictions as she makes two men (Naseeruddin Shah and Arshad Warsi) belonging to different age groups dance to her tune.

'Krishna is someone whom you can't deceive and in case you catch her on the wrong foot, you are doomed', laughs Vidya, 'If she loves someone, she does so with an open heart and is all passionate. On the other hand you make yourself her enemy and she won't think twice about showing the violent and aggressive side of hers.'

CHECK OUT: Vidya and Shahid are friends again

As per the makers, Vidya Balan is not short of being a femme fatale in the film who is projected as a woman who can be looked as an object of desire as well as a vision of purity. She also engages herself in a lustful bout with another man and brings with her such attraction that it makes one connect with her at many levels even though a complete understanding still eludes most.

'This is what makes Krishna so special', says Vidya who last played a central character in BHOOL BHULAIYAA, 'She is a consummate Indian woman who can be a mother as well as a caretaker. She would make chai and food for you when you wish while in closed doors she would expect her own needs and desire to be fulfilled. She is Rambha, Saraswati, Durga and Kaali - all brought together in one body.'

On a concluding note, she adds, '2009 ended on a positive note for me with PAA turning out to be such a good commercial success while also gaining immense critical acclaim. Now in case of ISHQIYA, I genuinely hope that people like the film. '

ISHQIYA is a co-production of Vishal Bhardwaj and Raman Maroo (of Shemaroo Entertainment).


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