ISHQIYA, to be screened at the inaugural edition of the IFFL. Directed by Abhishek Chaubey, ISHQIYA, A Home Production of Shemaroo Entertainment Pvt. Ltd. is produced by Raman Maroo and Vishal Bhardwaj, with some mind blowing lyrics by Gulzar and music composed by Vishal Bhardwaj again. The film undoubtedly has brilliant performances by Naseeruddin Shah, Arshad Warsi and Vidya Balan among others. The riveting storyline and splendid songs of the film has not only managed to get a good response at the box office in India, but also won loads of appreciation from critics.
Hiren Gada, Director, Shemaroo Entertainment, shares his thoughts on the occasion "It feels pride to know that ISHQIYA is going to be screened at IFFL. It seems that ISHQIYA has made place in every heart world wide and hope people's love with ISHQIYA continues even in days to come."
The IFFL 2010 is the first major film festival to be held in London Along with the popular and offbeat cinema of Bollywood and regional India, the IFFL seeks to introduce audiences to the lesser-known cinematic traditions of the region, showcasing an array of powerful and dazzling productions from Pakistan and Bangladesh. Additionally, the IFFL aims to build and strengthen cultural and commercial bridges between the film industries of Britain and India, encouraging exchange of ideas and facilitating meetings between film professionals and investors. The inaugural Festival, the IFFL 2010, will be held from 25 - 29 August 2010 at London's historic Riverside Studios.