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Get ready for India's first chick flick AISHA

July 20, 2010 03:55:00 PM IST
Bollywood Trade News Network
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AISHA is a modern adaptation of Jane Austen's 'Emma' transported to Delhi's Upper Class, Starring L'Oreal Ambassador Sonam Kapoor as Lead

Celebrating a key milestone in contemporary Indian cinema, Anil Kapoor Films Company, PVR Pictures and Cinergy Films present AISHA, the industry's first ever chick flick, releasing in cinemas across UK and worldwide on 6th August 2010.

view AISHA videos

view AISHA videos

Directed by the 28-year-old maverick filmmaker Rajshree Ojha, one of India's only female directors, and produced by Bollywood veteran, Anil Kapoor, famous for his roles in the Academy Award-winning, SLUMDOG MILLIONAIRE and hit TV series '24', under his Anil Kapoor Films Company banner, AISHA is in a romantic comedy that will appeal to audiences across the globe.

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Made by a fresh and energetic, younger generation of filmmakers, the film perfectly captures the sprit, sentiments and style of modern India and its upper class, with a production crew of fresh-thinking 20-somethings. The film is a visual re-telling of the Jane Austen classic, 'Emma', reinterpreted among modern day Delhi's super-chic society set. The role of Aisha is essayed by the beautiful new starlet of Indian cinema and daughter of Anil Kapoor, Sonam Kapoor, who recently joined L'Oreal Paris' Dream Team alongside other A-list international actresses such as Eva Longoria, Penelope Cruz and Scarlett Johansson. Hollywod is also beckoning for the exceptionally gifted actress, who hails from one of Bollywood's most respected acting dynasties, as she is currently in talks with Ben Stiller regarding his forthcoming film project.

A telling account of the lives of the rich and ravishing sophisticates that inhabit Delhi's upper class, AISHA effortlessly combines humour, romance and drama in a film that will engage the nuances of a broad demographic of cinemagoers. Full of youth and a fresh filmic spirit, it is also a great example of how film scripts are reflecting a truly global audience.

Come enter the glamorous world of 'AISHA' in cinemas on Friday 6th August 2010.