July 23, 2010 05:12:13 PM IST Bollywood Trade News Network
Bollywood fashionista and A-list actress, Sonam Kapoor, has tied up with high-end international brands such as Salvatore Ferragamo, Christian Dior and Chanel for her latest film role in the highly anticipated AISHA - Indian cinema's first ever chick flick.
A modern adaptation of Jane Austen's Emma, translated to Delhi's high society, AISHA has become the first Bollywood film to have an association with Christian Dior to this extent. Vice President of Christian Dior Couture, Kalyani Chawla made reference to 60 Dior dresses and accessories being worn by the female lead and the other cast members. An example of this will be Sonam carrying a Lady Dior throughout most of the film.
Styled by Qureshi, AISHA, Sonam says, was a party as far as styling was concerned. After shopping trips to New York and London and outfits borrowed from various reputable closets, Sonam is wearing every designer label you can think of. She is dressed in everything from Christian Lacroix, Vintage Chanel, Ayesha Depala, Manish Arora, DLF Emporio, and Portico in the form of her array of designer dresses and vintage jewellery.
Vice President of Portico, Pallavi Tibrewal says the brand is to introduce 10-12 designs for the Portico AISHA Collection which are due to launch around the release of the film and further still, L'Oreal Paris is planning to promote their AISHA range with television commercials in association with the imagery from the film. Sonam Kapoor recently joined the L'Oreal Paris Dream Team alongside Eva Longoria, Penelope Cruz, Scarlett Johansson, etc. and is in talks with Hollywood, including Ben Stiller for his next film project.
AISHA is produced by Sonam's father Anil Kapoor and revolves around the story of a Delhi based fashionista played by Sonam Kapoor that has made the association with big designer brands an integral part of the film.
Come enter the glamorous world of AISHA in cinemas across UK and worldwide on Friday 6th August 2010.