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T-Series bags music rights of DABAANG & AASHAYEIN



July 23, 2010 05:28:47 PM IST
Aditi Maitra, Bollywood Trade News Network
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Audio giant T-Series has snapped the music rights of Salman Khan's latest film DABANGG and Nagesh Kukonoor's much delayed project AASHAYEIN starring John Abraham.

DABANGG's music is composed by Salman's favourite Sajid Wajid where as the duo of Salim Sulaiman and Pritam have scored the music for AASHAYEIN. 

VIEW DABANGG THEATRICAL TEASER

VIEW DABANGG THEATRICAL TEASER


AASHAYEIN the much lagged project will finally see the light of the day with its audio being launched this week. DABANGG with all the hoopla created will see its music releasing on 5 August.

AASHAYEIN the much lagged project will finally see the light of the day with its audio being launched this week. DABANGG with all the hoopla created will see its music releasing on 5 August.

Talking about the reasons for delay of AASHAYEIN and its marketing strategy now T-Series president - marketing media publishing (TV) Vinod Bhanushali said, "We have already started airing the promos and songs of AASHAYEIN. The film kept getting delayed because of several reasons also there were so many other films to be launched. But now, the promotions for the film are in full swing. The singers from the album, Neeraj Shridhar, Shaan and Tulsi Kumar were promoting the music on radio stations in Delhi for the last few days. The Mumbai leg of promotions will start from today."

CHECK OUT: DABANGG promo all set to make waves

Bhanushali talking about the promotion plans of DABANGG added enthusiastically, "The first look of the film is already out on few news channels and it has received good reviews. Our team is working on an extensive plan to launch the audio of the film. On 25 July we are planning to launch a promo across all the GEC's, news channels as well as music channels."

The label is also planning to launch devotional albums keeping in mind the upcoming festive season. It has launched an album titled 'Main Teri Sharan Hun' sung by maestro Pandit Jasraj, A. Hari Haran, Anuradha Paudwal and Suresh Wadekar. The music for the album is scored by Akashraj who has also penned the lyrics.

Adds Bhanushali, "We release around 25 devotional albums in a year, the bulk of which is launched during this season. There are a dedicated number of listeners for such albums and their shelf life is long. But the profit from such albums is comparatively less than a music film album hence it is difficult to promote all of them."



 
  

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