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T-Series takes over Eros Music



July 28, 2010 12:37:23 PM IST
Bollywood Trade News Network
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In the recent months, market has seen maximum hit music coming from T-Series and keeping with its market leader status and aggressive acquisition spree which started few years ago with music of all A list titles like 3 IDIOTS, KAMINEY, BILLU, DELHI 6, YUVRAAJ, GOLMAAL RETURNS, GHAJINI, TAARE ZAMEEN PAR, JAB WE MET, OM SHANTI OM etc followed by acquisition of Reliance Big Music catalogue in December last year, the music major has now reportedly hit the bulls eye with acquisition of Eros Music catalogue.

Through reliable sources we have learnt that T-Series has entered into a strategic alliance with Eros International to exclusively exploit the music and audio visual rights of the all forthcoming Eros Films across all formats globally. We hear the music and audio visual content of films under Eros banner shall be exclusively distributed globally by T-Series on all platforms in all formats including all physical formats, Radio & Television, Mobile and digital formats, across the globe. The first such release is believed to be Ranbir and Priyanka starrer ANJAANA ANJAANEE followed by TOONPUR (Ajay Devgan Kajol), ROCKSTAR (Ranbir Kapoor), RA.ONE (Shahrukh Khan) and few more under production films.

Apart from being the largest record-label in the country, T-Series has one of the most extensive distribution networks across all entertainment verticals globally. Apart from steering sales on physical formats, it is also learnt that T-Series is planning to champion the reach of Eros' Music through its global network of licensees, publishers and aggregators and all formats of revenues that arise from radio, television and public performances.

In addition to this prized acquisition, T-Series is expected to continue its music acquisition spree and has already secured very interesting line up of music titles like DABANGG, AASHAYEIN, TEES MAAR KHAN, ACTION REPLAYY, GUZAARISH, GAME, DUM MARO DUM, GOLAMMAL 3, PATIALA HOUSE, ZINDAGI MILEGI NA DOOBARA and many more A list musicals which will further strengthen its leadership position in the music market.

Commenting on the deal Mr. Sunil Lulla, Managing Director, Eros International Media Ltd said, "T Series is one of the established players in the music domain while Eros is an established player in film content and distribution. It made sense for the two companies to join hands and work together on the music strategy. In this way, T Series can get access to some of our forthcoming releases while Eros can take advantage of a monetisation model though this alliance as our new films will benefit from the T Series catalogue and vice versa."



 
 

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