June 1, 2010 07:04:32 PM IST Bollywood Trade News Network
MUTTIAH MURLIDARAN, MR LAKSHMAN YAPA ABEYWARDENA and ANIL KAPOOR at IIFA WEEKEND
Cementing its commitment to building bridges between countries, IIFA 2010 will host a special charity cricket spectacular as part of the Videocon IIFA Weekend in Colombo, Sri Lanka. The 'Cricket for Children' event, the IIFA Foundation Celebrity Cricket Match, will be played between India's top cinema stars and Sri Lankan cricketers. 'The unique initiatives undertaken by IIFA 2010 will undoubtedly forge a stronger bond between India and the host country,' said the Hon. Dep Minister of Economic Development, Mr. Lakshman Yapa Abeywardena.
Longtime IIFA supporter, Indian Cinema superstar, Anil Kapoor said, 'IIFA's journey over the last ten years has opened many doors for the Indian film Industry in the host country, be it in terms of the film shooting avenues or the assistance given to filmmakers and producers from Government and Tourism bodies. IIFA has also helped propel Indian Cinema, by virtue of the deals that have been struck with production houses and the screening of our films that would have never had the opportunity to be showcased there, prior to the IIFA event.'