June 1, 2010 04:08:57 PM IST Bollywood Trade News Network
Cinepolis, India's first international film exhibitor, today announced its strategic tie-up with Sheth Developers, a leading real estate and property company, for their new upcoming mega retail space, Vivacity. The development situated in Thane, Mumbai, will feature a 14 screen megaplex format that will be the largest cinema complex in the country. Four of these screens will be dedicated to Cinepolis VIP, a luxurious and ultra premium cinema experience that will also be the largest format of its kind in India. The mall and the megaplex is expected to open in Q2 of CY 2011.
Large format megaplexes allow for more titles to be played and for titles to stay in theater for a longer first run. The fully digital state of the art cinema facility will showcase over 70 shows in a single day offering patrons with unprecedented flexibility in choice of film titles and choice of show timings.
"Cinepolis is proud to partner with the Vivacity project in Thane which will be one of the landmark upcoming retail destinations in the country", said Deepak Marda, Joint Managing Director, Cinepolis India, "We look forward to our participation in the project with our flagship first of its kind theatre concept that will establish new standards for cinemas in the country and transform the way we watch movies."
The innovative cinema format will feature some of the highest specifications in theatre design and will offer viewers an experience that will elevate their comfort to new highs. The ultra-modern complex will feature wide and expansive lobbies, gourmet food and beverage selections including the concept of a live kitchen, state of the art auditoriums and the very latest in audio and video technologies including the emerging digital 3-D format screens. The complex will also include four screens of Cinepolis VIP - an upscale cinema viewing experience that was pioneered by the company almost a decade ago.
"Our partnership with Cinepolis reiterates Vivacity's commitment towards bringing not only the best brands but also world class entertainment to our customers." said Mr. J.P. Biswas, VP Leasing & Marketing, Sheth Developers. "We look forward to Cinepolis India bringing its international lineage in delivering world class film entertainment to cine enthusiasts. This will add to our aim of giving the best shopper-tainment destination experience to our customers."
Cinepolis has an aggressive India growth strategy with plans to open 500 screens by 2016.