June 8, 2010 06:28:24 PM IST Bollywood Trade News Network
Sony India announced the launch of the fun & vibrant, easy-to-use VAIO E Series laptops. An ideal personal computer for everyday use, the new E Series provides a variety of screen size & configurations. Sony's new VAIO E Series laptop comes with vibrant & glossy colours and also matte colour variations to add zing in your lifestyle. To mark the launch of the new E Series, Sony will also launch a brand campaign called 'GO VIVID' with Brand Ambassador, Kareena Kapoor. Her exuberance & vivacious personality brings in a direct connect to the vibrancy of VAIO E Series colours. Like Kareena, who strikes a chord in the minds of the masses, Sony VAIO E Series leaves a vivid memory of an expression that's truly refreshing and vibrant, and that's why the message, 'GO VIVID'.
Ms. Kareena Kapoor, said, "'GO VIVID' is an expression that transcends simplicity, and highlights the vivacity of life. VIVID is standing-out, it's being truly bold, refreshing & effervescent and that's why I see a direct connect with my personality."