June 8, 2010 04:36:20 PM IST Joginder Tuteja, Bollywood Trade News Network
The promos of I HATE LUV STORYS indicate that the film picks thread from classics like KUCH KUCH HOTA HAI and DILWALE DULHANIYA LE JAYENGE and doesn't mind enticing laughs from audiences. This is why one wonders that how much fun did producer Karan Johar, director Punit Malhotra and Co. had at expense of these aforementioned films.
"See, the intent is not to make fun that could be harmful to someone. However, the fact remains that today the whole concept of love is so different. The whole generation sees love so differently", reasons Karan, "DDLJ and KKHH were so different. However, today there is a lot of cynicism attached to love. The old fashioned love is no longer accepted. Even if people see that happening, they find it so unbelievable."
This is the reason why when Punit narrated the subject of I HATE LUV STORYS, that of a young man who doesn't quite believe in Bollywood style love stories, Karan was sold with the idea.
"I think it is nice that a film like I HATE LUV STORYS taps on a subject like this, though in an out and out light hearted way", smiles Karan, "I have met a lot of youngsters who believe that old fashioned love stories are a thing of the past. No wonder, there has been quite some time since we saw an iconic love story. The last big one which the entire nation liked was KUCH KUCH HOTA HAI. Before that it was MAINE PYAAR KIYA while in the recent times I can only think of JAB WE MET to some extent."
With comedies holding forte and he himself admitting that core love stories are not finding much acceptance from audience, isn't he worried about I HATE LUV STORYS? "Well, ours is a nice youthful attempt and even though we are not selling it as a highly out of the world original story, we know that it will work", says Karan confidently, "I know that audience is hungry for love stories and it will connect with I HATE LUV STORYS.
With music by Vishal-Shekhar, the film releases all over on 2nd July.