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Rajkumar Hirani's 3 IDIOTS - Preserved for Posterity



June 8, 2010 01:06:31 PM IST
Bollywood Trade News Network
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view KAREENA, SHARMAN, MADHAVAN AT THE 3 IDIOTS SCRAP BOOK LAUNCH picture gallery

view KAREENA, SHARMAN, MADHAVAN AT THE 3 IDIOTS SCRAP BOOK LAUNCH picture gallery


Rajkumar Hirani was named after his father's typing institute, Babita told Kareena that may be if she told Rajkumar Hirani that both were Sindhis, she would be chosen for his next after LAGE RAHO MUNNABHAI! Publisher Ajay Mago is so enamoured by 3 IDIOTS that he hasn't seen another film since till he published the book! If the above isn't enough, Vidhu Vinod Chopra jovially declared himself the third idiot for the day when quizzed on whether he missed the third idiot at the launch of the Original Screenplay of 3 IDIOTS by Ajay Mago of Om Books International

The highest-grossing Bollywood movie of all times in India, and the winner of six Filmfare Awards including best film and best director, ten Star Screen Awards and as many as 14 IIFA awards and the film that turned the whole concept of the current education system upside down, showing a maverick, non-conforming but still brilliant student as the ultimate winner was a hit with people vying to get their autographed copies from Vinod Chopra, Ajay Mago, Rajkumar Hirani, Kareena Kapoor, Madhavan, Sharman Joshi, Shantanu Moitra and Swaranand Kirkire among others. Author SMM Ausaja, Rahul and Dimpy Mahajan and sufi singer Sahil Multy Khan made their appearance as well, while Shantanu Moitra and Swaranand Kirkire sang songs from the film to regale audiences.

CHECK OUT: 3 IDIOTS steal the show at the IIFA Awards 2010

Vidhu Vinod Chopra, the producer of the film said, "The message of 3 IDIOTS and the irrepressible spirit of its characters have touched the heart of millions of people in India and all over the world. And just like the best-selling book on the screenplay of LAGE RAHO MUNNABHAI, this book on 3 IDIOTS will also help its fans relive the film's magic in book form and carry its message forward in a big way."

Ajay Mago, Head of the Publishing Division, Om Books International, agrees whole-heartedly, "3 IDIOTS has not only pulled at the heart strings of millions of people, but it has also given a very relevant and significant message. Besides, its mind-boggling box-office collections have infused new life into the Hindi film industry. We felt that the screenplay of such a landmark film should be preserved for posterity in the form of a book. I'm sure the book will also set records in its popularity, just like the film."

Om Books International is today amongst the leading Indian publishers with a large range of distribution networks across the globe, apart from a retail chain of book stores. While over the years its emphasis has been on lifestyle, coffee table and illustrated children's books, lately Bollywood has been added to its growing list of bestsellers. Along with books like the screenplay of LAGE RAHO MUNNA BHAI, Bollywood in Posters by SMM Ausaja and now the screenplay of 3 IDIOTS are some of the latest books on Hindi cinema, to be followed by a comprehensive illustrated tome called 'The Bachchans', also by SMM Ausaja. Some of OBI's other recent publications include 'Shah Rukh Can' the official biography by Mushtaq Shiekh and 'The Name is Rajinikanth' by Gayathri Sreekanth.



 
  

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