March 9, 2010 04:40:55 PM IST Bollywood Trade News Network
ABHISHEK BACHCHAN-BRAND AMBASSADOR OF VIDEOCON DTH
Videocon d2h, the Direct-to-Home service provider arm of Videocon Group, announced its association with renowned and versatile Bollywood actor, Abhishek Bachchan as the face of their DTH brand in Mumbai.
Speaking about Abhishek Bachchan as the brand ambassador for Videocon d2h, Mr. Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) commented, "Abhishek makes a perfect match with the Videocon d2h brand attributes of innovation and high-quality entertainment. As our brand's face, he will be instrumental in communicating the benefits to consumers across the country. It is our privilege to be associated with an actor of his calibre and excellent standing in the entertainment industry."
Abhishek Bachchan will feature across all Videocon d2h brand and product communication including advertisements on TV, Print, Outdoor, Radio and all BTL media like POS & collaterals.
Speaking on the occasion of his association with Videocon d2h, Abhishek Bachchan said, "I am delighted to be associated with the brand which has combined technological innovation with a range of products. Videocon d2h is the only one which epitomizes the true meaning of Direct-to-home as it connects the viewer directly through their latest product offerings, which no other brand has to offer currently. These Satellite Products receive DTH services directly; they do not need a set top box"