March 13, 2010 01:12:08 PM IST Bollywood Trade News Network
SHARMAN JOSHI and ADAH SHARMA
After the success of 3 IDIOTS Sharman Joshi is on a roll. Just few days back we broke the news that he has been signed for Airtel. On the other hand, after 1920 actress Adah Sharma is also much in demand. And now both the actors, who are known for their fine acting skills, have been signed on by one of the biggest mobile companies - Nokia.
The new campaign is one of the highest budget Ads Nokia has designed. It has been aired only 2 days on television and already is much talked about especially in industry circles.
A source from Nokia says "Sharman and Adah are intelligent actors and the chemistry they share in the Ad is what made the Ad such a hit. Their expressions are fantastic and anyone who watches the ad will vouch for that. The two connect with the audience and have that x factor"
The two have been selected to endorse the brand because it's targeting very young audience. The natural cuteness they have will attract the target audience.
The Ad is shot by Anyanka Bose, who has done cinematography for KITES and DOSTANA. The Ad shows Adah dancing on 'Desi girl' song too.