The movie LOVE SEX AUR DHOKHA (LSD) seems to be taking the social media space by storm with its activities. The buzz over the movie skyrocketed a day before the release so much so that a topic named "LSD Knockoffs" had become one of the top trending topics on the micro blogging service Twitter in less than an hour since it started circulating across the Twitter domain.
This is the first time an Indian movie has gained such global traction and managed to get such widespread attention.
Chief Socio Search Architect of Ignitee (the digital advertising agency which promoted the movie across social media platforms), Mr. Gautam says "This is an amazing achievement. An estimated 10 million people were reached on Twitter worldwide a day before the release showcasing the power of the social medium, which is something we strongly believe in."
Award winning director Dibaker Banerjee and ALT Entertainment's LOVE SEX AUR DHOKHA is already going down in history books as a path breaking film that will titillate, shock but question and inform audiences something that has never been attempted before in Indian cinema.
Vikram Malhotra, COO of Balaji Motion Pictures Ltd says that - "This achievement just goes on to justify our faith in this medium. We are extremely happy with the kind of buzz Ignitee has generated throughout the film and this is the perfect 'opening week gift' we could get!"