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Sonam replaces Katrina & Priyanka

March 26, 2010 06:09:31 PM IST
Bollywood Trade News Network
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SPICE MOBILES picture gallery

Bollywood's budding actress & darling daughter of veteran actor Anil Kapoor - Sonam Kapoor has replaced the two reigning queens of Bollywood - Priyanka Chopra & Katrina Kaif. No, not for any movie but for a leading telecom brand, which Katrina & Priynaka used to endorse earlier.

Spice telecom has recently appointed Sonam Kapoor as their new Brand Ambassador. And now gorgeous Sonam, who has turned the new face of the brand, will be seen endorsing it.

Speaking on the appointment of Sonam Kapoor as the new face of brand Spice, Mr Vivek Bali, Group President, Global Branding & Marketing, Spice said, "We are very happy to associate with a talented and versatile actress like Sonam. We at Spice have undertaken a brand transformation exercise, including a fresh look at our external expression. Our refreshed brand manifesto encourages us to be smarter thinkers and it was important to establish a strong connect with key brand attributes. I truly believe that our association with Sonam will seek to establish and achieve exactly that. I welcome her to the Spice family, and look forward to a long and successful association."

Speaking on the occasion, Mr Kunal Ahooja, Director & CEO, Spice Mobiles Ltd. said, "We are quite delighted to associate with a vivacious actress such as Sonam Kapoor, who I feel is the perfect fit for a strong, energetic and growing brand such as Spice. Our ethos and belief of smart thinking syncs well with the smart and intelligent persona of Sonam."

Speaking in the same vein, Sonam Kapoor added said, "I have always been particular about the brands that I am associated with. Spice is one of the fastest growing and trusted brands that is contemporary, showcases attributes that go with my own personality. I am happy to be associated with them."

Sonam Kapoor started her career as an assistant director to Sanjay Leela Bhansali during the making of the film BLACK. The charming actress is one of the brightest emerging stars of the Indian Film Industry with critically acclaimed movies like SAAWARIYA and DELHI 6 to her credit.


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