Now that it is more or less clear that Sajid Khan's HOUSEFULL is a comeback of sorts for Akshay Kumar, there are more and more details emerging about its lucky streak, apart from the superb opening week. So read on!
We have already told you that HOUSEFULL was released with more than 750 UFO digital screens, a new record for the company. Interestingly the digital prints of HOUSEFULL outnumber the analog prints! As a result the distribution cost has come down substantially. Another fact is that Sajid Nadiadwala and EROS International got a subsidy of around 12 crores from the UK government for shooting HOUSEFULL in the UK. And that is around 20-25 percent of the films' budget!
With Anubhav Sinha's Shah Rukh Khan, Arjun Rampal and Kareena Kapoor starrer RA.ONE, all set for a long shooting schedule in the UK, we hope that the UK government will once again show a similar gesture and generosity!