May 18, 2010 12:27:24 PM IST Abid, Bollywood Trade News Network
Despite NEW YORK, Yash Raj Films was slowly losing its numero uno status as the country's premier production house. Projects like DIL BOLE HADIPPA, PYAAR IMPOSSIBLE and ROCKET SINGH SALEMAN OF THE YEAR, even with the presence of stars like Rani Mukherjee, Shahid Kapoor, Ranbir Kapoor and Priyanka Chopra simply failed to take even decent initial thereby triggering fears of a loss of faith of the audience in their projects.
The case was almost similar to the time when just before the release of RAB NE BANA DI JODI films like AAJA NACHLE, LAAGA CHUNARI MEIN DAAG, TASHAN, THODA PYAAR THODA MAGIC and ROAD SIDE ROMEO all failed to click
However with the good first week performance/collections (20-21 crore) that the Shahid Kapoor-Anushka Sharma starrer has achieved it seems that all is well with the Yash Raj Films and they don't have to resort to superstars to bail them out of crisis every time.
The fact that the movie is doing well and trade has predicted it to be a profitable venture for Yash raj makes it all the more special for Anushka, who after a great launch opposite King Khan in the All Time Blockbuster RAB NE BANA DI JODI did not sign any other projects despite numerous offers and stood steadfast with the company and Aditya Chopra who had shown faith in her.
It also shows that Anushka is not a one film wonder as has been the case with many previous blockbusters over the years where an actor/actress, despite a super duper debut, just fades into oblivion and their career fails to take off.
After HOUSEFULL, BADMAASH COMPANY doing well is also great news for Bollywood which is seeing some good days after a drought of hit films, and with KITES, RAAJNEETI and RAAVAN to follow we can surely predict much better days ahead.