Sure, a leading anti-perspirant, has been launched in India by Hindustan Unilever Limited. Popular Bollywood actress, Asin has been signed as the brand ambassador for the brand in India.
Asin stated, "Perspiration is a common and natural phenomenon with human beings and it is imperative to take proper measures to control excessive perspiration and body odour. Sure promises 'No Sweat', which is exactly what an anti-perspirant is supposed to do. I use Sure and am happy with the results. I truly recommend consumers to include Sure in their daily hygiene regime. Sure is absolutely safe to use and does not have any side effects."
The Sure anti-perspirant range consists of three variants - Passion and Free spirit for women and Sport Defense for Men.
Srinandan Sundaram, Category Head - Deodorants, Hindustan Unilever Limited says, "We constantly strive to offer world class products to meet the ever evolving needs of our consumers. With the launch of Sure, we further strengthen our association in the personal care category and believe that this leading international anti-perspirant brand will build a closer connect with our target audience."
In-order to educate on antiperspirants and de-mystify certain myths around the category, Sure will undertake a rigorous education program among women as evangelists of the product. Asin will be country's first and most popular educator of anti-perspirant use in good hygiene regime.