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Dull sales baffle audio company!

May 21, 2010 04:38:14 PM IST
Abid, Bollywood Trade News Network
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There was a time when music companies like T-Series, Tips and Venus made huge profits from their audio albums (film and non film), and then went on to finance successful films using the revenues generated.

However with the passage of time things are becoming more and more grim for these audio companies as sales of albums have dipped to an all time low.

With music being freely available on the net, music buffs are no longer queuing up outside the shops to buy CD's or audio cassettes. If we look deep into the sales figures in recent times, apart from Shantanu Moitra's 3 IDIOTS and to a lesser extent, Shankar-Ehsaan-Loy's MY NAME IS KHAN, no other audio album has registered good sale volumes.

The general perception is that the top 10 charts and the iTunes download numbers are an indicator of audio sales, but that is far from the truth. Yes, it is definitely an indicator of the popularity index but it in no way means that album(s) are actually selling like hot cakes as well!

The only audio albums doing somewhat better are those of HOUSEFULL whose "Dhanno Mix" has proved to be a chartbuster, Rakesh Roshan's KITES and also Mani Ratnam's RAAVAN; the numbers though are nothing to write home about.

This is all the more baffling as Rakesh- Hrithik films are generally synonymous with great chartbusting music like KAHO NA PYAR HAI and KOI MIL GAYA. Even Oscar winner A.R.Rahman's path breaking music in RAAVAN has not lived up to the reputation despite across the board critical acclaim and blitzkrieg publicity, as it has not seen as much sales in terms of volumes as the music company had expected. The start was terrific as Rahmaniacs thronged the music outlets to buy the album but since then the sales have dipped quite alarmingly, quite similar to Rahman's last Hindi offering BLUE. The company is still very confident that the audio sales will increase after the film releases on 21st June.

The other biggie, the recently released RAAJNEETI too is not doing great in terms of sales despite some great music by the likes of Pritam and Aadesh Srivastava and presence of stars like Ranbir-Katrina whose AJAB PREM KI GHAZAB KAHANI is still quite popular.

Here's hoping for a turnaround and some brisk audio sales in the coming weeks and months!