November 1, 2010 01:17:55 PM IST Abid, Glamsham Editorial
With just a few days left for 'Diwali', the final countdown has begun for one of most thrilling and interesting battle for supremacy at the ticket window with Rohit Shetty's GOLMAAL 3 and Vipul Shah's ACTION REPLAYY running neck-to-neck, though G3 still leads AR but not by much.
In terms of publicity and promos, while GOLMAAL 3 had a quite a big edge in the initial rounds with some superb musical teasers (especially the deadly title track) and rib-tickling dialogue promos but it seems that ACTION REPLAYY pulled up it's socks in the next few rounds with a barrage of musical promos and equally rip-roaring dialogue promos.
In fact it appears that music giants T-Series had saved the best for last and as more and more chartbusters are being showcased everyday and thus building up the tempo and the hype surrounding ACTION REPLAYY, which seems to be getting bigger day by day.
Aishwarya's scintillating dance moves in the sensuous 'Holi' song "Chhan Ke Mohalla" too has worked it's magic and with news that a medley of songs from the album ("I am dog gone crazy", 'Baki main bhool gayi", "Look chup jaana" etc) a la Nasir Hussain's HUM KISISE KUM NAHEEN, to be out soon, things would definitely work more and more in favour of ACTION REPLAYY.
Not only that ACTION REPLAYY and/or it's stars seem to be all over the satellite channels, be it Zee TV (Dhinchak Diwali), Star plus (Amul Master Chef) or KBC 4 (Star Plus). The same events are being covered by the leading news channels like Aaj Tak.
Certainly looks like its going to be one cracker of a 'Diwali' with both ACTION REPLAYY and GOLMAAL 3 emerging trumps at the ticket window and heralding in a prosperous and joyous New Year for the Hindi film industry.