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GOLMAAL 3 stars cure pain with Himani Fast Relief

November 5, 2010 12:04:46 PM IST
Glamsham Editorial
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The stupendous box office success of DABANGG has proved to be major boost to the promotions of big brands in Bollywood. Even as Zandu balm raked in massive brand awareness in the Munni badnaam hui song, comes yet another path-breaking brand association in the most sough-after movie of this festive season.

GOLMAAL 3, the biggest Diwali blockbuster is now associating itself with India's biggest FMCG brand – Emami. Ajay Devgan, Arshad Warsi, Kareena Kapoor along with the entire team of GOLMAAL 3 will be seen relieving themselves from pain using one of India's leading ‘Instant Pain Relieving Ointments' - Himani Fast Relief.

view GOLMAAL 3 stills

view GOLMAAL 3 stills

In this third extremely popular franchise, the stars are heading towards more mischievous mastii, extra doses of fun and again lot more physical pain in GOLMAAL 3. To ensure relief and continue the legacy of film associations, the Rs 3,000 crore Emami Group of Companies has joined hands with the latest multi-starrer, through one of its very popular brands, Himani Fast Relief.

Blue Bang Media & Entertainment executed the association on behalf of Emami Group. Sharda Ratnam, VP-Branded Content, Blue Bang, says, 'This was a path-breaking campaign idea that integrates Himani with the film & its content seamlessly. We're happy to have delivered this innovation for Emami & hope to do many more.'

Says Rohit Shetty, 'It was great to collaborate with Himani Fast Relief. Just like the brand is really apt to its name for providing instant relief from body aches & pains, GOLMAAL 3 is really apt in bringing laughter to people's faces!'

This campaign leads viewers into discovering that Himani Fast Relief effectively heals the various ‘panga' & ‘painful' situations faced by the stars of GOLMAAL 3, with its quick healing and fast pain removing properties. Pain was never this good! The brand tagline ‘Chutki Mein Laaye Fast Relief 'connects to the panga, mastii, and painful comic situations that the GOLMAAL 3 gang gets into causing each other with many bruises and broken bones.

Mr Aditya Vardhan Agarwal, Director, Emami Group of Companies, says 'Himani Fast Relief as a brand has always tried to bring happiness to its consumers by eradicating all forms of pain. We believe that our association with GOLMAAL 3, a vibrant, mass appeal movie will strengthen our brand proposition and connect with our consumers. We hope audiences will enjoy this movie & reach out for Himani Fast Relief whenever they are in similar situations!'

Releasing this Diwali GOLMAAL 3 is centered around the gang of buddies & their comic capers, this film has tremendous mass appeal, almost of a cult status, with its spoofs, one-liners, madcap mishaps & comic situations. Produced & marketed by Ashtavinayak Cinevision with an impressive record (partnered & produced) some of the most impactful Bollywood films such as MAINE PYAAR KYUN KIYA, JAB WE MET, KHATTA MEETHA, DABANGG, BHAAGAM BHAAG & the GOLMAAL franchise to name a few, bring their expertise onto this project.


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