October 1, 2010 05:50:43 PM IST Bollywood Trade News Network
Reliance BIG Home Video has launched the much awaited film 3 IDIOTS in a special 2 disc premium DVD pack on 21st July 2010. The 2 Disc pack containing a 24 pages sticker book and an 'Idioticomic' book which tells the story in 60 pages was included in the deal too. The special features disc was loaded with 15 amazing segments on the making of the film.
RBHV had also announced a contest in the DVD. Aptly titled 'Aal IZZ Well' it was organized in association with a well known tour operators. Purchasing a DVD opened the door to lucrative prizes. The Grand prize was an exotic tour to the beautiful continent of Australia. The 2nd prize included a tour of the mystical land that is Egypt; the 3rd was the magical locale of Hong Kong and consumers could also win the 'Bum Seat' or attractive gift hampers courtesy of Classmate.
Raju Hirani, the maverick director of 3 IDIOTS picked the winners today and the lucky winner of the Grand Prize - Trip to Australia is Mr. Navneet Kandoi of Kolkata. The second prize has been won by Ms. Thejaswini Unni from Mumbai and the third prize which is a trip to Hong Kong has been won by Mr. Govind Agrawal from Raigarh (C.G.).
Sweta Agnihotri, Chief Operating Officer, Reliance BIG Home Video says, "3 IDIOTS DVD has broken all records and has become the highest selling DVD of all time. It is indeed a film worth watching. We are proud to be associated with this delightful venture and congratulations to all the winners."