October 2, 2010 05:07:35 PM IST Joginder Tuteja, Bollywood Trade News Network
Onir has a reason to smile. His film I AM is winning accolades internationally with film festivals lapping up the dramatic affair. At its New York world premier at Engendered Film Festival, the film bagged an award for 'outstanding contribution on issues related to gender and human rights'. It was a positive start for this co-production of Onir and Sanjay Suri as the award not just helped in instilling further confidence in them about the product made by them but also aided in spreading further awareness.
"Awards are always good," says Onir, "They make you sit back for a while and reflect on the hard work that went into turning a core concept into reality. Making a film like this is a tough job and all are aware of how we raised funds online for making I AM. Now when I walk along with my team on the red carpet, it brings back the memories of the couple of years that have gone by since the time the basic idea of I AM was born."
He is ready to wait for a while before giving the film a commercial release.
"What's the point in rushing it all through," he says in a calm tone, "There is so much of rush building in during the last three months of this year. I would rather have a good and gradual build up created for the film rather than going ahead with a concentrated promotion in a short period of time. With multiple films a week, it is best to wait and let I AM speak for itself so that audience get curious about what it has to offer."