October 4, 2010 06:32:17 PM IST IBNS, Bollywood Trade News network
Bollywood actor Sonam Kapoor on Monday was appointed the brand ambassador of home appliances major Electrolux.
The contract entails Sonam to endorse the products of Electrolux in India through promotion, advertising and marketing.
Speaking at the occasion, Sonam said, "It is an honor and privilege to be associated with Electrolux which has state of the art products that are exceptionally stylish in their design. The products are innovative and easy to use which makes them ideal for young professionals who are busy and always on the go. I look forward to an exciting journey with Electrolux."
The Electrolux product portfolio that Sonam will be endorsing includes refrigerators, washing machines, microwaves and air conditioners.
"We are thrilled at the prospect of having Sonam Kapoor as the brand ambassador for Electrolux in India. Extremely talented and successful at a young age, Sonam Kapoor has emerged as a youth and fashion icon in the country today. This is the first time that we have engaged with a brand ambassador as we believe that Sonam encapsulates all the qualities that Electrolux stands for and will enable our customers to have a better connect with our products," said Anil Khera, Chief Executive Officer - PE Electronics Ltd.