October 15, 2010 04:34:56 PM IST Glamsham Editorial
Mallika Sherawat is going all out for her new film HISSS. First, news was reported that exclusive, sexy autographed photos sealed with a kiss would be made available at movie theaters to fans who buy tickets for the first day, first show on October 22nd, and now reports are that a special contest drawing is being organized by the promotional team behind the film where ten (10) lucky fans will have the chance to meet and greet the star through a lottery drawing of movie ticket numbers.
According to sources, here's how it works: Ten movie ticket numbers from the box office receipts of the first day, first show on October 22nd will be chosen at random through a lottery-style drawing. The winners will then be immediately contacted for a private dinner meeting with the star in cities throughout India. Both promotional efforts are being touted as "innovative" and "exciting" by industry insiders.
When asked about the innovative promotional effort, the actress stated, "It's been a while since my fans got to see me on the big screen in India, and they've waited so patiently for HISSS... I wanted to do something special for them."
The star, on the other hand, claims the efforts are purely inspirational, as a way to give back to her fans, who have supported her during the eagerly awaited film's release. She commented, "When I was living in Los Angeles, social networking sites became a way to keep in touch with people back home, but it also really made it possible for me to interact and get to know my fans better. Meeting a number of them in this way just takes it to another level. I'm very excited to have dinner and tea with the winners of the contest."