October 18, 2010 05:45:30 PM IST Glamsham Editorial
Eros International Media Ltd (Eros International), the largest studio in India, is proud to announce the spectacular opening for the Tamil and Telegu versions of superhit film ENDHIRAN (THE ROBOT) which has recorded a gross overseas box office collection of Rs. 61 crore. This film has been released by Ayngaran International; which is a 51% subsidiary of Eros International and is the pioneer in Tamil film distribution in theatrical and home video formats in the international market.
ENDHIRAN stars the Tamil film industry's most popular superstar Rajnikanth and is directed by the immensely talented Shanker. This is one of the most magnificent films to be made in Indian cinema. The Tamil and Telugu versions of ENDHIRAN have received enormous success overseas with the film grossing Rs. 20 crore in the United States of America, Rs. 8 crore in the United Kingdom (Including Europe), Rs. 7 crore in the Middle East, Rs. 21 crore in South East Asia (including Malaysia and Singapore) and Rs. 5 crore in the rest of the world. The film has received a stupendous response and has seen a manifold success compared to the Rajnikanth starrer SIVAJI
With Ayngaran International, Eros International continues to establish its strong regional presence and penetrate into new market segments, audiences, acquisition and exploitation of regional film content. The latest success of ENDHIRAN has also contributed towards consolidating this strategy.
Commenting on the success of ENDHIRAN, K Karunamoorthy, CEO of Ayngaran International commented, "We are pleased to announce the exceptional response to the Tamil and Telegu versions of the film-ENDHIRAN, not just in India but across the world. The magnificent trio - Rajnikanth, Shankar and A.R. Rahman have hit the jackpot once again. We were very confident about the film breaking all box office records. The combined distribution strength of Ayngaran International and Eros International has enabled us to integrate the Tamil film industry by producing and releasing films very successfully on the global platform."
Mr. Sunil Lulla, Managing Director, Eros International Media Ltd said, "It gives me immense pride to announce the exceptional response received for the Tamil and Telugu versions of the film-ENDHIRAN, which has been distributed through our own subsidiary Company, Ayngaran International. We are elated with the box office collections of the film across the globe and wish to contribute the success to the very talented team of ENDHIRAN. We believe the extensive distribution power of Ayngaran International and Eros International has given us a competitive advantage and we will continue to strive to create greater success stories in the future."