October 20, 2010 06:20:01 PM IST Glamsham Editorial
AMITABH BACHCHAN WITH A CONTESTANT IN KAUN BANEGA CROREPATI
Powered by its 'aam aadmi crorepati' promise, and the charisma of Mr. Amitabh Bachchan, its iconic host and India's biggest Superstar ever, Kaun Banega Crorepati (KBC), today emerged as India's favorite show with a block-buster opening of 6.2 TVRs, making it the most successful launch of recent times on Indian Television. KBC's first week average of 5.3 TVRs being the highest recorded for any non-fiction show over the last year, is further testimony that its format of providing knowledge in an entertaining manner, is holding Indian audiences captivated.
Opening Episode TVRs
Launch Week Avg TVRs
Kaun Banega Crorepati
Khatron Ke Khiladi
Big Boss - 4
One in every 3 Indians chose to watch SONY Entertainment Television in prime time, with KBC delivering a 32% reach in the four days of its 1st week run. KBC's widely anticipated opening episode reached 17.2% of C & S Audience in Hindi Speaking Markets.
'KBC' has powered SONY Entertainment Television to becoming the leading channel across many markets in terms of TVRs and Reach with an impressive 221 GRPs & reaching 81 million viewers during the week.
Speaking on Kaun Banega Crorepati's stupendous showing, Mr. Amitabh Bachchan said, "I am humbled and delighted with the performance of KBC. These numbers show that we have managed to touch a chord with the 'aam aadmi'. It is especially gratifying that it has brought whole families together across the entire country. Only a few days back, a viewer wrote to me saying after so many years, three generations of her family - she, along with her teenage daughter & mother-in-law - all watched television together, thanks to KBC. I would like to thank the audience for their love and support and hope that they will continue to stand by us throughout our journey."
Commenting on the performance, Manjit Singh - CEO, Multi Screen Media said, "We are delighted with KBC's performance on SONY Entertainment Television. The impressive opening numbers for KBC is an emphatic endorsement of our vision to bring the biggest and best properties for our viewers."