September 7, 2010 05:57:25 PM IST A S Mitra, Bollywood Trade News Network
Zee Cine Awards will be held at Marina Bay Sands on 14 January next year.
The awards ceremony will be held at the Sands Expo and Convention Center in the Grand Ballroom with a simulcast to the Event Plaza, to allow thousands of fans to dance to Bollywood's best beats and get a glimpse of their favourite actors.
The event, the grandest tribute paid to the world's largest film industry, will include a variety of performances from India's best choreographed dances to hit songs from the nominated movies of the year with a vibrant kaleidoscope of colour, expression, humour and music.
Said Marina Bay Sands President and CEO Thomas Arasi, 'The Indian market is extremely important to us. We believe that by hosting the Zee Cine Awards here at Singapore's new iconic landmark, we are reaching out to the world. We believe that by hosting the Zee Cine Awards here at Singapore's new iconic landmark, we have the unique opportunity to present Marina Bay Sands to over 500 million viewers all over the world.'
Averred Zee Cinema Business Head Mohan Gopinath, 'It is fitting that Zee Cine Awards 2011, which celebrates the emergence of Indian cinema on a global platform is partnering with the Marina Bay Sands.
'Over 500 million viewers across India, USA, UK and Asia choose Zee Network to be the preferred choice of entertainment. This event showcases the creme de la creme of Indian cinema and provides a platform for the Indian film fraternity to interact with global fans and media.'
The Zee Cine Awards is regarded as the most widely recognized and respected in the awards processes in India and abroad.