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Catch Sanjay Dutt & Bipasha's LAMHAA on DVD

September 8, 2010 03:22:29 PM IST
Bollywood Trade News Network
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view LAMHAA movie poster

view LAMHAA movie poster

Reliance BIG Home Video has released the DVD & VCD of LAMHAA.

What was once known as the paradise on earth is turning into the biggest playground of Devils. The forces, the militia and everyone in between are involved. Vikram (Sanjay Dutt) a retired Para commando, India's best sniper, is sent into the Valley to eliminate the man controlling this mayhem - Pasha. Little does Vikram know that what would be an in-and-out operation will change his life and that of the Kashmiris forever. Pasha's OGN (On-ground Network) is extremely strong. Everyone seems to be an informant: from the local kebabwalla to the telephone retailer to even a colonel of the Indian Army. To crack this he unites with Aziza (Bipasha Basu), a girl who works for Haji's organization and is fighting for the freedom of Kashmir, when they are thrown together by chance, straight into the crossfire between the militants and the army. The intensity of their beliefs and their will to survive all odds creates a special bond between them. Soon they find themselves embarking together on a journey full of intrigue, suspicion and bloody betrayal to the northern parts of Kashmir.

CHECK OUT: Ravi Chopra signs LAMHAA director Rahul Dholakia

In such a scenario, are the bullet and the bomb the only answers that the people can provide? Will wisdom prevail in this valley of flowers so that the common Kashmiris are not crucified in the crossfire of politics? Will they survive to find the heaven on earth they are looking for? Hope is what the basis of the existence of Kashmir is.

The DVD contains the making of the film, shooting of the Kashmir segment, making of the songs and selection of the star cast.

Sweta Agnihotri, Chief Operating Officer, Reliance BIG Home Video has to say, "This DVD is an intelligent insight into what is going on in Kashmir today: an absolute must watch for those who missed the film in theatres."

The Home Video launch of LAMHAA will be supported by a week's radio campaign across 9 cities - Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune & Chandigarh. The home video will also be promoted in-stores with attractive marketing collaterals.


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