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Big Home Video releases ONCE UPON A TIME IN MUMBAAI DVD



September 9, 2010 07:06:15 PM IST
Bollywood Trade News Network
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Big Home Video releases ONCE UPON A TIME IN MUMBAAI DVD

Big Home Video releases
ONCE UPON A TIME IN MUMBAAI
DVD

Fresh from the success of an impressive run at the box-office, Balaji's ONCE UPON A TIME IN MUMBAAI is available on DVD and VCD, released by Reliance BIG Home Video.

Directed by Milan Luthria (of KACHCHE DHAAGE fame), the film stars Ajay Devgn, Emraan Hashmi, Kangana Ranaut and Prachi Desai. The film takes the audience through a super-entertaining rewind through the era of romance, smuggling kingpins, cabaret and the mafia.

Seen through the eyes of a police officer, ONCE UPON A TIME IN MUMBAAI traces the changing face of the Mumbai underworld. The film, set primarily in 1970s Mumbai, follows the rise of Sultan (Ajay Devgn) and his eventual fall when his protege Shoaib (Emraan Hashmi) challenges his supremacy and usurps power to rule the murky underbelly of Mumbai.

Sweta Agnihotri, Chief Operating Officer, Reliance BIG Home Video has to say, "The film mixes realism with stellar direction, power-packed writing, exceptional performances & ear-pleasing tunes and hence is an absolute buy for any film buff."

The Home Video launch of ONCE UPON A TIME IN MUMBAAI will be supported by innovative marketing programmes. One will see promotional campaigns online - on blogs, virals, forums & quizzes on social networking sites. The DVD release will also be supported by a week's radio campaign across 9 cities - Mumbai, Delhi, Bangalore, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune & Chandigarh.

Now enjoy the home video experience of the film that stays true to the era of the 70s.



 
  

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