September 22, 2010 12:56:40 PM IST Bollywood Trade News Network
Emraan Hashmi starrer CROOK- IT'S GOOD TO BE BAD, has become a target of a crook in real life. The producers of the film, Vishesh Films were supposed to release the master promo of the film in the 1st week of October, which is also the release week as the film releases on 8th October. However, to their surprise, the promo is already leaked on Youtube and it left the Bhatts in a big surprise as this promo was one of the major assets in the promotional plan of the Bhatts, hence disturbing their set schedules promotional schedules. Now the Bhatts will be reshooting the promo and create something new and very different with a blend of already shot material that they have.
The promo which was uploaded by an anonymous source has been getting tremendous hits and views. "The film is nearing release and wasting even a minute at this stage is a gold time which we can't waste. And this situation would require me to be in the shoot and edits for another 2 days," says Mohit Suri, the director of CROOK.
"This was one of our major promotional promos as it had very impactful dialogues and sequences and we had kept it under wraps as we wanted to release it near the film's release. But watching it already playing on youtube did shock me a bit but I think pirates don't even spare films so this is just a promo, very sad but a bitter reality. So nevertheless, we will create something different and more impactful I believe," says Mukesh Bhatt, the producer of the film.