Rakhi Sawant, is perhaps the first among Indian actors, to set up her own company, in collaboration with Showker Raz, a professional investment group, by launching a series of businesses that exploit her powerful brand identity across the Indian heartland.
The first business to be launched is a national chain of beauty parlours, appropriately branded 'Rakhi Sawant's Beauty Lounge' across a 100 towns in India. Offering beauty conscious Indian women access to beauty treatment of International standards. At Indian prices.
The first 'Rakhi Sawant's Beauty Lounge', launched with much fanfare earlier this year in Mumbai's trendy location of Lokhandwala, Andheri, met with excellent response.
In keeping with her 'stop at nothing' personality, Rakhi Sawant personally helped create a salon that meets world class standards, with the latest salon equipment. She personally screened and appointed trained hair stylists, beauticians and experts so that the discerning customers get the best.
Her salon offers customers an enthralling experience, starting from a wide range of basic hair and skin services, to providing complex and advanced treatments that pamper customers from head to toe. What's best is Rakhi's mantra: even luxury treatments are at affordable prices!
With the initial success in Mumbai, Rakhi Sawant is now expanding operations with the setting up of Franchisees across India. Within 24 hours of releasing an ad for Franchisees in towns of Uttar Pradesh, she received an astounding 600 applications!
Rakhi Sawant's zest for perfection in everything she does, has led to the setting of very high standards for the franchisees that will be finally selected. "Rakhi Sawant Beauty Lounge" will provide a standardised experience, with high quality products and services across every salon. Experienced, dedicated and trained staff will recommend unique and innovative looks, but will ultimately cater to each customer's specific style at the franchise. "Even as we expand, customer centricity and true satisfaction for the variety of services we provide at affordable prices will remain our sole criteria," she says.
And true to her flamboyant style, every new launch in each city will be accompanied by mega fanfares with her personal presence accompanied by a host of Bollywood celebrities.
Says an excited Rakhi Sawant, "I have been planning to open a chain of beauty salons for a very long time, and with the collaboration of Showker Raz, God has finally fulfilled my wish!. Now I can too share my beauty secrets with every woman across the country. Yes! I want them to visit my salon, get pampered and be really happy! Aap, Main... aur Sunderta ka Raz!"