September 28, 2010 01:05:48 PM IST Bollywood Trade News Network
Star Plus has created a captivating music video with Akshay Kumar for its soon to be launched reality show reality show, MasterChef India. With its positioning of 'Tasty Dish Warna Game Finish', the video portrays Akshay Kumar, in a compleltely new avatar as he (a complete task master) and the contestants add a new zing to the kitchen and transform mundane cooking chores into a high-octane, challenging and extremely entertaining activity. A brilliant background score that is reminiscent of the sounds one would normally hear in any kitchen, adds the final tadka to the video.
Anupam Vasudev, Executive Vice President, Marketing & Communication, Star India Pvt. Ltd., said, "Star Plus has always been a platform for megastars. Akshay Kumar is a reigning superstar and somebody who embodies the passion and the art of cooking which is the core of the show. He began his career with cooking. There couldn't have been a more appropriate option than Akshay Kumar for this show. Further, a music video helps in building recall value and also forms one more tool of product communication apart from advertising."
Conceptualized by STAR Plus' in-house creative team and directed by Ravi Udyawar of Udyawar Films, the idea is to communicate the key promise of the show viz. great cooking need not just lead to great food, but also great drama.