clear clear clear clear clear
clear
  
Movies
   Scoops & News

Akshay records music video for Masterchef India



September 28, 2010 01:05:48 PM IST
Bollywood Trade News Network
Send to Friend


Star Plus has created a captivating music video with Akshay Kumar for its soon to be launched reality show reality show, MasterChef India. With its positioning of 'Tasty Dish Warna Game Finish', the video portrays Akshay Kumar, in a compleltely new avatar as he (a complete task master) and the contestants add a new zing to the kitchen and transform mundane cooking chores into a high-octane, challenging and extremely entertaining activity. A brilliant background score that is reminiscent of the sounds one would normally hear in any kitchen, adds the final tadka to the video.

AKSHAY KUMAR

AKSHAY KUMAR


Anupam Vasudev, Executive Vice President, Marketing & Communication, Star India Pvt. Ltd., said, "Star Plus has always been a platform for megastars. Akshay Kumar is a reigning superstar and somebody who embodies the passion and the art of cooking which is the core of the show. He began his career with cooking. There couldn't have been a more appropriate option than Akshay Kumar for this show. Further, a music video helps in building recall value and also forms one more tool of product communication apart from advertising."

Conceptualized by STAR Plus' in-house creative team and directed by Ravi Udyawar of Udyawar Films, the idea is to communicate the key promise of the show viz. great cooking need not just lead to great food, but also great drama.



 
  

More related news


- Here' why the second trailer of JOLLY LLB 2 should have been its first - News
- Akshay Kumar is a Jolly Good Fellow - News
- OMG! Twinkle Khanna & hubby Akshay Kumar are trying to kill each other? - News
- Akshay Kumar's 14 days of Goodness - News
- Forget Filmfare, Akshay Kumar is already a WINNER - News
- Jolly Akshay Kumar shows his romantic side in 'Bawara Mann' - News
- After 'Go Pagal' it's 'Bawaraa Mann' for Jolly Akshay Kumar - News
- Can you beat Akshay Kumar's pagalpanti? - News
- What makes this Singh bigger than the Khans, Devgns and Kumars of Bollywood? - News
- Angry Akshay Kumar blasts at Bangalore molesters - News
- Here's the proof why Akshay & Twinkle's daughter Nitara is a born-star - News
- Akshay Kumar and Govinda turn new BFFs! - News
- EXCITING! Akshay Kumar, Salman Khan and Karan Johar join hands - News
- For Akshay Kumar's next you better PAD UP and get ready - News
- Akshay Kumar's benevolent gesture will melt your heart! - News



   Comments

A Fifth Quarter Infomedia Pvt. Ltd. site.