April 5, 2011 12:17:52 PM IST Abid, Glamsham Editorial
Come August and it will be a decade since the release of Farhan Akhtar and Ritesh Sidhwani's Excel Entertainment's iconic and path breaking film, DIL CHAHTA HAI. And the multi-faceted Farhan accepts that when they had first launched their company they did not have any idea that they would be able to come this far.
Excel Entertainment's three films GAME, ZINDAGI NA MILEGI DOBARA and DON 2, are set to release this year, out of which Abhinay Deo's GAME has already released last Friday itself.
Farhan while talking to members of the fourth estate about his films explained what the audience can expect from them and said that the three films in his productions GAME, ZNMD and DON 2 were completely different from one another but the core emotions that are loved by audience like romance, action and masala being common to all three. Farhan also elaborated that while GAME is a suspense thriller, ZNMD has lots of fun, music, 'masti' and romance and DON 2 is hard core action thriller, a pure commercial entertainer.
However he was quick to point out that with each of his films the basic idea is to enhance the box-office prospects and bring in more than just the core loyal audience of Excel Entertainment.
Well, from the bleak start that GAME has embarked upon and with word of mouth and reviews too being poor, it appears that Farhan's Excel Entertainment will have to contend with its first major disaster but definitely ZNMD and DON 2 will serve as a boost to make the company top of the tops.